On-page SEO
Webamp offers effective on-page SEO, ensuring your website is seen in search results and receives relevant traffic.
On-page SEO is the work of optimising the structure and content of your website to make it readable for Google and attract traffic.
At Webamp , we strive to drive traffic to your website and get that traffic to convert.
On-page for the ambitious
As a SEO agency, we've helped ambitious businesses get visible in Google search results - from fast-growing web shops to international corporations.
Despite the diversity of our client portfolio, there is one thing that is common to every SEO partnership we enter into: Tailored solutions that match each company's reality, values and vision.
And while our customers are diverse, they all share a common desire: They want to be found on Google when their customers Google keywords relevant to their business, products and services.
If your company has a website, you will certainly have the same desire. And here SEO can be an indispensable asset - and Webamp , as a SEO agency, can be your company's most important asset in the battle for those coveted top Google rankings.
So if you want to get to the top of Google, don't hesitate to get in touch
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On-page SEO ensures that your
website is seen
But what is on-page SEO? How do we work with it in Webamp? And how can you get help for on-page from a SEO agency? You can read more about that on this page.
Would you rather spend time on your core business than reading about SEO and on-page search engine optimization? Then contact us on 70 60 50 28 and find out more about how you can get help with SEO.
You are also welcome to fill in the form if you want a SEO test and a health check of your website.
How we work with on-page SEO
At Webamp we work holistically with SEO. This means that we take into account all factors that ensure that your website:
- gets a good ranking in search results
- gets relevant traffic
- converts traffic into customers
However, there is no set way to get into the search results and get visitors to your website.
SEO is a dynamic process that requires constant attention - not least because Google is constantly changing their algorithms. That's why the requirements for search engine optimisation in 2022 are completely different from those in 2010, for example. For the same reason, a SEO subscription with Webamp is not a one-off solution - but a dynamic and proactive collaboration.
SEO - a dynamic process
SEO is a dynamic process that requires constant attention - not least because Google is constantly changing their algorithms. That's why the requirements for search engine optimisation in 2022 are completely different from those in 2010, for example.
However, there are a number of elements that we always take into account when doing on-page search engine optimisation on your website:
- Internal link building
- Well-written and unique content relevant to your customers
- Correct setup of headers
- ALT tags on images on the website
- Optimization of SERP
- Speed optimization
- Mobile optimization
Well-written content relevant to your customers
If a website is to be found for certain keywords, the texts on the page must of course contain the words and phrases that the target audience is searching for. This is why we always work on the basis of thorough SEO analyses when we create on-page SEO in Webamp. This ensures that the texts always contain carefully selected keywords that are relevant to the target group.
But writing search engine friendly text isn't just about throwing a particular keyword into the text x number of times. It's just as important that the text on your website and subpages is recipient-oriented and well-written.
Google loves well-written content that is relevant to visitors, and rewards websites with good copy with higher rankings. This is what is known as "content marketing". You can read more about it in Webamp's post "Why your business should write blog posts".
Get help from experienced copywriters
As a client of Webamp , you will be met by experienced copywriters with an understanding of web copy and the communication context in which it needs to operate.
This ensures that the text on your website is always:
- targeted to your audience.
- focused on the interests of the recipient - and not yours or your company's.
- divided into short and point-oriented sections.
- divided into topics that make it easy to get an overview of the text.
- free of difficult words, convoluted formulations and superfluous filler words.
- written with many bullet points that make the text clear.
- unique.
Internal link building
Link building is an important part of your SEO strategy. This includes, of course, external link building, which is designed to drive traffic to your website.
But this also applies to internal link building - the links on your website that link to other subpages on your site. Internal links increase the likelihood that Google will understand what your website is about and send traffic to relevant subpages.
But internal links also help to improve the user experience because there is more consistency on your website.
Therefore, when we optimise your website, we make sure that there is a strong network of internal links.
Correct setup of headers
It is not enough that the text on your website is relevant and well written. It also needs to be easy to read and understand. We're incredibly impatient when we use the internet - and the vast majority of people skim rather than read when they browse.
That's why at Webamp we make sure that the texts on your website are divided into short sections and that each section has the correct headings (also called H-tags).
This makes the text easier to read for your visitors - and helps search engines find their way around your website, so it can receive relevant traffic.
ALT tags on images on the website
Relevant text is an important part of on-page SEO - but so are relevant images. Indeed, images with a clear connection to the content give your SEO an extra push in the right direction.
Unfortunately, Google is not (yet) smart enough to understand what an image represents. That's why we also add ALT tags to the images on your website, so that the search engine understands that there is a connection between content and images.
Optimization of SERP
SERP is an abbreviation for Search Engine Results Page. A SERP is where on Google potential customers can see your website and/or relevant subpages - or in other words: the search result.
By default, Google always displays 3 elements in a SERP:
- Page title (also called title tag, SEO title or meta title)
- Meta description
- URL address
Page title
The page title describes your website and tells both Google and the Google user what the page is about. Therefore, it is important that it is short and to the point, and that it contains the keyword(s) that are the focus of the page.
Not least, there must of course be a link between the real content on the page and what the page title promises.
The meta description
The meta description is the more detailed description of the website you see under the page title. The meta description is not as important as SEO. But that doesn't mean it should be underestimated. Because it helps to make the SERP more user-friendly and attract traffic to the website. It provides the Google user with a detailed yet concise overview of the page content.
You can compare the meta description to a sign about an offer outside a physical store. The sign has no influence on whether you find the shop. But once you have found your way to the shop, the sign can help decide whether or not you go in.
For example, if you are looking for summer dresses, it would seem logical to walk into a shop with a sign advertising summer dresses. If, on the other hand, the sign is for electronics, you might wonder whether the shop sells summer dresses at all.
Similarly, a meta description should be informative and describe what the user can expect from a visit to the site - just as summer dresses should be available in a physical store if the sign outside promises it.
URL addresses
The URL is first and foremost the address of a page. But it also serves three other functions.
First, it gives both the user and the search engine a hint of what the page is about. The URL also plays a minor role in getting the page to rank. Finally, a well-written URL can work well as anchor text (the clickable text in a hyperlink) when linking externally to your page.
Other elements of SERP
In addition to the page title, meta description and URL address, a SERP can also contain other relevant elements such as services, opening hours, inventory, reviews, prices, etc. This can help ensure that a SERP creates value for potential customers even before they have clicked through to a website.
However, this requires working with so-called structured dataif you want to include such elements in your SERP. In short, structured data is a piece of code that you can implement in the source code of a website.
It can be a bit long-winded to explain, but if you want to know more, read Webamp's post on structured data.
Example of SERP optimization
Below you can see an example of a SERP. Here we have searched for the popular Hövding bicycle helmet, and Google has shown, among other things, a SERP from our customer Saxil Cycles.
The blue line at the top is the page title, the green below is the URL, and the grey text in the bottom two lines is the meta description. The SERP also shows price and stock status. We have achieved this display using structured data.
When we do on-page search engine optimisation for Webamp, we make sure that both page titles and meta descriptions are descriptive and contain relevant keywords - and are neither too short nor too long.
We also make sure that your URLs are short and precise and contain the exact keywords - and not contain characters that could hinder your on-page SEO.
Finally, in some cases we work with structured data to provide value to potential customers and make your website easier for Google to understand.
In other words, we work to optimise your SERP so that it appears relevant to both Google and your potential customers.
Speed optimization
Don't expect to rank high in search results if your website loads at the speed of a mid-1990s 56k modem - quite the opposite. Google knows that people are impatient on the web and therefore doesn't give slow websites good rankings.
That's why we take care to optimise the speed of your website - by choosing optimal hosting solutions and removing heavy images that slow it down.
Mobile optimization
Your website should be user-friendly on all platforms - whether the user is on a PC, phone or tablet.
The majority of Danes use their mobile phones when searching the web. That's why a website can be so nice and fast when loaded on a PC. But if it's not also responsive on mobile and tablet, your website will quickly rank badly with Google and other search engines.
That's why mobile optimization is also part of the package when we do on-page search engine optimization in Webamp.
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