Despite the diversity of our client portfolio, there is one common thread running through every SEM partnership we enter into: focused advice and tailored solutions that match each company's reality, values and vision.
What all our customers have in common is that they want to be visible where their customers are. We help companies make their ads visible to the right audiences and on the search terms that are relevant to their business, products and services.
Do you have a business that already does search engine marketing? Or do you want to be introduced to this smart tool? As an SEM agency, Webamp can be your company's most important asset in the battle for customer attention.
SEM is short for Search Engine Marketing, and is a term that covers the disciplines that need to be mastered to rank at the top of Google - including search engine optimisation (SEO) and search engine advertising (Google Ads, and Bing Ads).
What the two branches of SEM have in common is that they can be categorised as what in marketing parlance is called "pull marketing". They both work to give users what they are looking for when they search on a search engine like Google or Bing.
Therefore, if you want to increase your company's visibility on search engines, you should focus on SEM.
Search engine advertising(PPC) is a way to pay your way to the top of Google, Bing and other search engines - for specific keywords. Search results are therefore also marked with 'ad', so the user is aware that they have paid to be ranked high.
And there's a good reason why people want to pay to be at the top of search results. Because that's where you meet your potential customers, where they're already looking for a service or product.
Working with Webamp has given me greater insight into how we spend our money properly. In addition, we have experienced higher traffic which has generated higher revenue. I would recommend Webamp to other businesses because hopefully they can have the same peace of mind.
The two main advertising options are Google Ads and Bing Ads respectively - however, Google is undoubtedly the most popular search engine, which also makes Google Ads the most popular. Both advertising tools use the same strategy, which in marketing parlance is called PPC - Pay Per Click. In short, this means that you pay for the clicks that come through each ad. Therefore, it is also important that the right keyword strategy is used, as the clicks paid for should ideally result in a conversion.
Another - and slightly less used - way to advertise is through what Google calls 'Google Shopping'. This way of advertising is aimed at webshops where the product itself and the price are in focus and should be displayed in the search results.
Search engine optimisation (SEO) is the work of optimising websites so that Google and other search engines find them relevant to rank highly for certain keywords. These results are called organic, and are basically not something you can control - it's something you have to earn.
READ: What is SEO?
When a website needs to be optimised and made relevant, we work on both the visual aspects of the site, such as content, usability, etc., and the more technical aspects. In everyday language these disciplines are called ON-pageand OFF-page SEO.
Even though organic results appear under ads on Google, there is a good reason to look at this part of SEM. Being at the top of Google in organic search results costs you nothing but the energy and time you or your agency have spent optimising your website.