Permild & Rosengreen has since 1947 published art prints - from lithographs to art posters and everything in between. The hallmark of Permild & Rosengreen is uncompromising quality, and in addition to their webshop, their products are marketed and sold to selected customers in Denmark and abroad, just as they - in their own words - are proud suppliers to Tivoli Gardens, Louisiana and Korsbæk on Bakken, among others.
Webamp should help bring Permild & Rosengreen to the top of Google's search results. In addition, there was a desire to create an online credibility that matched Permild & Rosengreen's many years as one of the oldest poster shops in Denmark.
To secure Permild & Rosengreen's place at the top of Google's search results, a strategic three-pronged approach was adopted: SEO, Google Ads and Google Shopping.
For Google Ads , we focused particularly on dynamic campaigns to ensure that the advertising hit the mark for Permild & Rosengreen's very broad range. On the SEO site, we focused primarily on content optimisation of category pages - partly to get to the top of Google's organic search results, but also to keep click-through rates down on Google Ads .
In this way, organic and paid marketing have proved to be indispensable partners for each other - to the noticeable benefit of Permild & Rosengreen's turnover.
Webamp's efforts have caused the word lists at Permild & Rosengreen to explode, to say the least. In 2020, total revenue increased by 117% compared to the previous year, while revenue from paid traffic increased by 145% compared to 2019.
But Permild & Rosengreen has also experienced massive growth on the organic front. As of May 2021, the poster retailer can boast of being in Google's top 3 on no less than 1,070 organic keywords, just as an increase in organic traffic of almost 50% in 2020 also testifies to a successful SEO effort.
In this way, Permild & Rosengreen's case has been a prime example of how 360-degree online marketing, with a focus on multi-channel interaction, can deliver indispensable value to customers.